3D Billboard Technology: The New Wave of Advertising
In the 1830s, when a man named Jared Bell began printing large posters to advertise circuses in New York, the first billboard ad concept was born and the rest was a 200-year-long history.
Those colorful poster ads evolved along with technology and became bright 3D billboards with 4K resolution, which are now getting displayed on a 1600 sq feet LED screen in front of Tokyo's Shinjuku train station, or on a 14,000 sq feet 3D billboard in New York City's Times Square. 3D billboards are dazzling crowds with ultra-high-resolution curved video signage and blurring the lines between reality and the virtual with their hyper-realistic graphics, leaving the audience in awe.
What is a 3D digital billboard?
3D advertising is a new type of OOH (Out-of-home) advertising that adds depth to a traditional 2D ad. Since they are not tangible in 2D, they offer a higher visual experience for the viewer.
How does 3D billboard technology work?
Forced perspective is a method for creating a 'coming out' of the screen illusion of the object, by using an object scale and the viewer's perspective. 3D technology combines two images taken from different angles into a single composite, allowing our eyes to see the visuals from multiple angles and our brain to recognize the objects in three-dimensional depth. 3D billboards typically use curved displays with two surfaces to create this illusion.
What are the benefits of 3D billboard advertising?
Increases Conversion Rates
3D ads allow consumers to get a better visual experience, as well as a better understanding and affinity for the products and the company image, than traditional 2D counterparts. This is because 3D attracts more buyers and helps them make better purchasing decisions, resulting in returning customers. They help brands in outplaying competitors who use conventional advertising methods such as 2D images and videos.
According to Shopify, adding 2D animation ads can boost conversion rates by 60%, while adding 3D ads increases conversion rates by 94%. In fact, Google reported that 3D Swirl ads can achieve up to 8 times greater levels of engagement than standard ads.
Increases Engagement
Customers' eyes are drawn to 3D ads, which stand out among the thousands of advertisements they see every day. The more interactive features there are, the more likely the ad is to generate interest and engagement. Customers are more eager to experience the brand because 3D ads are instantly eye-catching, interactive, and engaging.
Wider Audience and More Recognition
3D ads can also help increase revenue, improve brand recognition and recall awareness, and strengthen their premium brand image. 3D advertising could reach a wider audience from various locations, especially with the ability to make them go viral on social media with millions of views.
Reduces Returns
Realistic 3D ad visualizations provide an accurate representation of the products, enabling customers to do better purchase decisions, which reduces the likelihood of product returns. 3D advertising has a substantial influence on lowering consumers' perception of risk. 3D advertising has come to the fore as a type of rich advertising that allows consumers to check products online as much as they could in a retail store, which leads to a lower level of perceived risk. By zooming in and out and rotating the product, users can get a detailed look at the 3D model from any direction or angle. 3D ads are critical for increasing digital ad performance and distinguishing your products from the competition.
Is 3D billboard advertising the future of marketing?
In the advertising business, there's always something truly innovative on the horizon. The rapid advancement of interactive technologies has created new opportunities for businesses, and 3D billboard advertisements are one of the most fascinating. It grabs audiences’ attention through novelty and spectacle, creates a bond over amusement, and fosters trust through better representation of products.
As a result, businesses are able to reach a wider audience in a more intelligent way, resulting in the development and strengthening of the sales pipeline. As an outcome, the revenue is high while the investment is low.
Although 3D billboard ads are not widely used right now, according to industry experts, their popularity will only grow in the coming years and they will provide an even more realistic and credible representation of the products for the viewers. This will improve their efficiency in capturing the public's attention and conveying their message.
3D visualization has achieved tremendous success in the marketing and advertising industries, and it is here to stay. In this high-tech age, 3D billboard advertising is one of the most promising solutions and the most ideal medium to represent your brand, connect with your customers and, promote your products while boosting your profits, so incorporate it into your marketing strategy to stay ahead of the game!