Bracelet Virtual Try On
Companies are investing their efforts into the world of Augmented Reality because it aids in providing customers a "phygital" experience, where physical and digital are intertwined, increasing brand awareness, and providing an innovative service to consumers.
In light of the pandemic, many jewelry brands have taken strategic steps in becoming digitized, Industry leaders have implemented augmented reality and virtual try-on technology into their marketing and sales processes. Competitiveness is a large driver of the mass adoption of AR and VR technologies in this pivotal time when virtual storefronts are starting to replace the physical retail space of many global brands.
AR/VR Spending On The Rise
It can be asserted that the steps taken towards AR and VR integration are an investment in the future of the brands and not a frivolous promotional initiative. Research conducted by the International Data Corporation (IDC) found that worldwide spending on augmented reality and virtual reality (AR/VR) in 2020 reached approximately $12 billion. However, this metric is expected to reach $72.8 billion in 2024.
This is supported by the Worldwide Augmented and Virtual Reality Spending Guide which states that the five-year compound annual growth rate (CAGR) for AR/VR spending is projected to reach 54.0%.
The increase in e-commerce, due largely in part to the pandemic, has highlighted the fact that consumers chose the "try before buy" approach in online shopping. Shoppers, who completed the product trial process in a contactless manner, increased their spending in this area.
Best Sizing Ever: Unmatched Hand Tracing Capabilities
Virtual try-on technology in e-commerce and social networks enables products to be directly matched with potential customers. Using AR in a retail setting speeds up the product trial processes, and reduces the time it takes for users to find their perfect size. AR retail experiences for products like bracelets will capture and adapt to the customer's hand movements and make for an immersive and accurate shopping experience.
The fact that users can virtually try on accessories aids in choosing the right bracelet style. One of the most significant advantages of AR is that the customer can test dozens of models in seconds with just a single touch. Thus, saving brands from unnecessary return costs and fostering significant growth in sales.
QReal has been creating these immersive AR retail experiences since 2016 and has positioned the company at the forefront of hand scanning and hand tracing technology. These technologies, powered by the talented engineers at QReal, ensure that products from bracelets to watches are fully integrated into the AR environment and are fitted to consumers accurately.
In The Right Place At The Right Time
Augmented reality will be many companies’ next destination, especially if they are introducing product lines to a young target audience. According to 2021 Alter Agents Research, Gen Z (54%),Millennials (64%),and Gen X (63%) consider it important to share branded AR easily.
Being in the right place at the right time is as important as being able to present your products to your customers "anytime, anywhere." AR-focused communication can create innovative user experiences in social networks such as Instagram and Snapchat, where social commerce is strengthened.
This is why QReal undertakes the distribution of this content beyond producing Augmented Reality and Virtual Try-on experiences for customers. Their partnerships with world-leading technology companies such as Snapchat and Google bring clients closer to their target audience, which in turn allows for impressive conversion rates for a brand’s products. Contact QReal today to transform your creations into innovative experiences with life-like models.