UX/UI for Virtual Try-Ons
Curating a good user experience is more important now than ever. Every brand wants to build brand loyalty, but conventional means for expanding one’s customer base are failing to achieve results. Consumers are highly conscious of traditional advertisements and avoid them like the plague (customers are 279 times more likely to summit Mount Everest than click on a banner ad.) Combined with the ongoing transition to eCommerce, retail brands are shifting their marketing strategies toward more subtle methods for retaining customers.
User experience, abbreviated UX, describes how a user interacts with and experiences a product or service. Today's consumers are well-attuned to both good and bad user experiences: more than 50% of shoppers will tell a friend if they've endured a particularly bad shopping experience, while a well-designed UX can raise conversion rates by more than 400%. The user experience is many customers' make-or-break point, determining whether they’ll become loyal to a brand or click away to the next website. Retailers need to enhance their UX accordingly.
Product presentation forms an essential part of a shopper's user experience. Poorly showcased products fail to convey selling points and generate interest from consumers. On the other hand, products that are presented effectively generate consumer interest and contribute to a pleasant shopping experience.
QReal creates high-fidelity 3D models for a variety of retail brands, showcasing products in any retail sector with lifelike 3D models. Using photogrammetry, QReal sets the industry gold standard for realistic product showcases. By presenting your product as a QReal 3D model, you can enhance the user experience on your brand's eCommerce and metaverse retail platforms.
What Makes a Good UX?
Most aspects of the user experience are subjective. Whether or not certain UX choices work depends on the product and sector. Product modeling, however, is one of the few aspects of the user experience which is both subjective and objective. It's subjective because the company can still put its spin on aesthetic choices like shading, coloring, and placement. But it’s also objective because of quantifiable metrics such as resolution and graphical fidelity. Regardless of the product or sector, high-quality 3D modeling makes a difference to customers.
The ongoing shift to eCommerce is another reason to consider upgrading product models. The transition from brick-and-mortar to click-and-order means customers are missing out on the "experience" stage of shopping, i.e. handling, examining, or interacting with the product before purchasing. E-commerce is naturally at a disadvantage here: in a survey collecting data from hundreds of marketers, 56% of respondents confirmed that they adjusted their visual marketing strategies in 2020 in response to the pandemic.
Because the experience stage of shopping is crucial for completing purchases, brands are looking for ways to reinforce their eCommerce experiences. High-quality 3D models convey the experience stage for eCommerce sites, allowing customers to acquaint themselves with a product and feel confident before purchasing.
Why QReal?
As businesses transition toward eCommerce and eventually metaverse retail, product modeling will continue to be a focal point of UX design. Many agencies will offer their 3D modeling services, but QReal's years of experience providing industry-leading digital retail models sets it apart from the competition.
QReal first established its foothold in the AR industry back in 2015 by creating lifelike models of cuisine. Food products were a natural starting point because their marketability is largely appearance-based. Customers obviously can't "try out" the product before ordering, leaving a dish's appearance as the major selling point. Lifelike 3D models are well-suited for marketing cuisine, but it soon became clear that this technology has applications far beyond the food industry.
QReal has since expanded its 3D modeling services to a variety of sectors. Fashion is particularly well-suited for high-quality 3D modeling for many of the same reasons as cuisine. Our 3D modeling is a crucial part of the virtual try-on technology we offer for garments and fashion accessories. The ability to experience a product virtually strongly enhances the user experience for shoppers, and it’s only made possible through high-quality 3D modeling.