Latest News
2019
September 9

Why aren’t brands using Google’s augmented reality wrapper?

venture beat kabaq
The wrapper lets you showcase any product on a website with a 3D model. The user clicks, and it opens to QuickLook for Apple users and Model Viewer for Android users.
July 17

QReal: One of the Most Important AR Technology Companies You Might Not Have Heard Of

arpost kabaq qreal

“I believe every product will have a 3D model. With 2G internet everything was text. With 3G internet we started pushing photos,” said Guler. “With 4G internet we started pushing videos. With 5G, 3D content will be a part of our lives.” Read more on ARPost

July 3

YouTube’s pushing augmented-reality ads

digiday kabaq qreal

Alper Guler, co-founder of QReal, an augmented-reality-focused subsidiary of the Glimpse Group, recently renamed his company to align with the growth in the AR industry. Kabaq was known for its work in 3D and AR food, such as with Bareburger on Snapchat. But now the company is working with brands in fashion, CPG and automative. Read more on Digiday

June 27

Kabaq Rebrands as QReal

FSR Magazine

Kabaq, the augmented reality subsidiary of the Glimpse Group known for its AR menu technology and realistic AR food models, has changed its name to QReal. Read more on FSR Mazagine

 

April 3

LA Teamed Bring the Sunset to Snapchatters

adweek qreal mention

Los Angeles Tourism Teamed Up With Kabaq to Bring the Sunset to Snapchatters in 8 Cities. Read more on Adweek.

March 13

Panera Rolls Out Crowdsourced ‘You Mix 2’ Menu

Through a partnership with leading AR company, Kabaq, Panera fans can scan designated Snapcodes (below) and see how two menu items come together to create one craveworthy concoction. Read more on QSR Magazine

 

 

February 25

Engadget: Whirlpool’s uses augmented reality to help you cook

Engadget: Whirlpool’s uses augmented reality to help you cook

The whole augmented reality part of the equation comes in when cooking. If you’re a novice, for example, the oven will provide instructions right there on the screen on what rack to use or which cooking cycle. Read more

February 23

NYTimes: Virtual Travel Becomes More of a Reality

NYTimes: Virtual Travel Becomes More of a Reality

A technology start-up, Kabaq, offers restaurants a way to bolster their menus: The company provides restaurants with 3-D images of menu items that diners can access with their smartphones. Read more

February 18

Forbes: How An AR Startup Is Changing The Way We See Restaurant Menus

Forbes: How An AR Startup Is Changing The Way We See Restaurant Menus

Since 2016, Kabaq has been perfecting a proprietary process for creating hyper-realistic culinary models – one of the most difficult products to capture in 3D – and partnering with restaurants, bakeries and caterers to bring their menu items to life. Read more

February 16

VRScout: Kabaq Helps You Settles On A Meal With Ultra-Realistic AR Menus

VRScout: Kabaq Helps You Settles On A Meal With Ultra-Realistic AR Menus

2018 has been a great year for AR, with Snapchat and Facebook enabling developers like them to push content on their platforms. Read more

February 2

American Airlines: (Virtual) Food fights are fine

To create the augmented offerings, New York based tech start-up Kabaq used up to 10 cameras to capture each dish. Read more

2018
November 8

Digiday: With plenty of bad news, Snapchat has an early lead in wooing AR developers

Digiday: With plenty of bad news, Snapchat has an early lead in wooing AR developers

Kabaq hasn’t stopped building on Snapchat. The company worked with Bareburger to make AR versions of their menu items and created an AR experience about the future of food for The Economist. Read more