Fashion augmented reality and 3D uses | QReal

The fashion industry has already initiated its augmented reality explosion. Top brands in the industry were the first to utilize platforms like Snap and Instagram AR platforms. And the web is next. 3D models of products bring the online shopping experience closer to the in-store - the user is able to inspect from all angles, see it in their space, and even virtually try-on some items on. With digital purchases increasing ever faster and returns becoming more and more of a problem, providing the user with an immersive experience becomes more of a necessity.

QReal’s first love was food. In 2016, we were the first to be able to create lifelike models of cuisine - and still are the industry leaders in the space. Perhaps nowhere is AR more suited than in presenting dishes. Studies from Oxford, the University of New South Wales, and others, in collaboration with QReal, have shown that when customers view food in AR it makes them more likely to order, raises check averages, and increases positive word of mouth. Check out our models of food in AR - it will probably make you hungry. Creating craveability is the end goal for any restaurant or food brand.

The beauty industry is using Augmented Reality to enable customers to virtually try on makeup products, such as lipsticks, eyeshadows, blush, foundation, and other makeup categories. This allows customers to see how different makeup products would look on their own faces, without having to physically apply the makeup. This can be super helpful once trying our other makeup products physically to find the best color and texture match can be pretty impractical.

QReal is a distinguished 3D/AR/VR studio headquartered in New York. They are renowned for their production of exceptionally lifelike and captivating 3D experiences tailored to the needs of a diverse portfolio of brands and clients. Through strategic partnerships with industry giants like Google and Snapchat, QReal collaborates with the world’s leading technology companies and social media platforms to craft a wide array of brand experiences. QReal boasts an expert team of over 100 digital artists and technologists who excel in the creation of optimized 3D content for e-commerce and other immersive 3D campaigns. QReal maintains cutting-edge 3D scanning studios both in the United States and Europe. QReal's expertise in 3D scanning and modeling, as well as its extensive experience in AR/VR, makes it the ideal partner for brands looking to create immersive 3D and next generation shopping experiences. QReal is a subsidiary of The Glimpse Group ($VRAR),a prominent entity listed on the Nasdaq exchange.

QReal is an official augmented reality partner of Snapchat