Using TikTok AR Effects for Brands
Regardless of the number of followers, brands and their products can still be viewed tens of thousands of times on TikTok, a video-based social networking platform. In recent months, TikTok has become a favorite platform amongst brands due to its high interaction rate and short video format.
TikTok released its first Augmented Reality filter on January 6, 2021, and announced its new AR studio program in August 2021. TikTok's AR venture opens the door for brands to utilize a new kind of social networking.
Why Should Brands Use TikTok AR Effects?
To many, the big name in social commerce may be Instagram. However, the best social media marketing strategies are built around capturing the attention of the target audience via every platform. With TikTok’s AR filters, brands can reach a much younger audience and foster higher interaction rates while showcasing their products.
The Wider & Younger User Base
TikTok's diverse user base enables companies to market products to a huge user base in mere seconds, now with realistic AR filters. Having been downloaded more than three billion times, TikTok has attained one billion active users globally. According to January 2021 data, TikTok is the 7th most used social network in the world. In the US alone, there are approximately 105 million active TikTok users monthly. TikTok users spend an average of 45 minutes a day in the app.
Brands are utilizing this impressive user base to increase their exposure to a new virtual audience and, as a result, brand awareness will increase. Thanks to its young user base, TikTok will allow brands to reach their potential customers.
According to March 2021 data, users under the age of 20 in the US make up 25 percent of the TikTok user base. Research from App Ape found that Android users aged 20-29 account for 22.4% of the user base, while TikTok users over the age of 30 in the US account for 38% of the user base. The AR filters that TikTok has released will attract a younger audience, and companies who publish their own AR filter to the platform will be able to access this demographic.
High View Ratings
On other social networks, branded content may have low engagement and view counts. However, TikTok's algorithm allows brands to get as much interaction as individual, user-created content.
On average, videos featuring brands on TikTok receive almost 20 million views. The high rate of views on branded videos will bring about increased interaction rates as well. Every 100 views on TikTok gives accounts an average of 12 engagements. These interactions generally take place in the form of likes, comments, and sharing.
Products converted to AR filters will not only be viewed but will also give brands access to feedback from prospective customers in the form of comments and shares.
Leading in the Competition
Only 50% of billion-dollar corporations including Google, Facebook, YouTube, and IKEA are not yet on TikTok. As TikTok has introduced AR filters very recently, brands who are utilizing this immersive medium will be able to grow their brand in a new and engaging way.
Moreover, it only takes 10-15 seconds to promote a product or brand on TikTok. When the potential for increased engagement through the short video format is combined with the world of augmented reality, brands will be able to reach their audience in seconds. Through the use of AR filters on TikTok, brands can not only highlight their products but also become industry leaders with this innovative approach to marketing.
AR-Driven Community Commerce
80% of TikTok users agree that user-generated content has a high impact on their purchasing decisions. The most important element that distinguishes TikTok from other social networks is that the shared content encourages relatability amongst creators. . The unattainable lives of “influencers” on other platforms are being replaced by real people that more consumers can trust and relate to. This creates a broad sense of community among consumers. This sense of community, in turn, paves the way for WOM marketing, while enabling the “final reassurance” mechanism in purchasing processes. Thus, it becomes possible to achieve high conversion rates compared to e-commerce platforms.
Users who experience your products with TikTok AR filters will have the opportunity to get to know the products closely with a single touch, and they will quickly become customer with community-supported purchasing processes. QReal is positioned to aid companies in leading the next generation of content and social networking.