The world's most prestigious brands are now at your fingertips with augmented reality. With a single touch, you can virtually try-on different models of jewelry. Not only is this a new and exciting experience for users , but also a great opportunity for the jewelry brands. As a jewelry brand, promoting your products to a large user base and creating digital experiences is easier than you think! Build a brand that can resist these tough pandemic conditions, stake your claim in the world of Augmented Reality.
Before augmented reality , allowing people to try on jewelry could bea difficult process. For jewelry businesses, getting customers to enter the physical store is a barrier due to the pandemic and the intimidating nature of the buying process. Customers could be faced with a stressful process that requires a great attention to detail. However, thanks to augmented
reality, people can try on any style of jewelry they want, any time and anywhere. This provides several advantages to jewelry companies.
If customers are having trouble finding the correct size of jewelry that fits their finger or
wrist, it is possible for companies to create a perfect customer shopping experience with AR. Using a mobile AR experience in the physical store, companies can present different products in an AR environment for customers to try, without the hassle of taking measurements.
Let your potential customers test your products outside of the shop with Virtual Try-On on your website or social networks. According to Statista data, 83.1 million people in the USA used AR once a month in 2020. In 2022, this number will reach 95 million users. While User
Generated Content increases brand awareness, it will also affect the conversion rates. A jewelry brand with high-end products can quickly reduce insurance and store costs by increasing their digital sales with AR. In addition, jewelry, gaining wider recognition with campaigns organized on social networks, will continue to be an in-demand product.
Covid-19 has deeply affected all businesses. While the purchasing power of many people has decreased, the climate crisis and minimalism movements have put a damper on the sparkle of luxury goods. By adapting to digital transformation beyond the already adopted production principles, jewelry brands can catch up with the Y generation whose purchasing power is on the rise. Millennials, who surpassed baby boomers in 2019 in terms of purchasing power, became the largest living adult generation. According to Pek Research Center, millennials spent $1.4 trillion in 2020. By 2030, the collective annual worldwide income of millennials is expected to exceed 4 trillion dollars. It is possible to say that the jewelry brand that most appeals to millennials will prevail in this competition.
Brands can now help customers “feel” as if they have actually put the jewelry on their finger. Build an engaging experience with QReal handheld scanning technology, which quickly detects hand, arm, and neck movements. Thus, it aligns products with the gestures of your customers during the AR experience. For example, this technology adjusts the posture of the necklace in real time according to the customer’s movements. You can dazzle customers with the glamorous shine of your rings and bracelets in the AR environment! Bring an array of styles to your customers fingertips with a single touch, whether in the shop or on social networks, with QReal.
Links: https://www.statista.com/statistics/1017008/united-states-vr-ar-users/
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