Virtual Try-on Shoes - Choosing shoes online can be a challenging experience. It is not easy for consumers to decide between the styles or predict how the models will look when wearing them.
If you have an e-commerce site that focuses on shoe sales, leveraging 3D and Augmented Reality on your Product Display Page allows you to create a complete user experience. With AR, you can direct your users to the products they actually want; and as a result, you can eliminate unnecessary product return costs.
According to an AR Insider Article, "Does AR Reduce eCommerce Returns?", product returns create a serious problem for vendors, amounting to nearly $550 billion annually. AR cansolve that problem because AR-guided purchases have been shown to decrease returns by 25% as compared to normal online purchases. But as a shoe seller, you can benefit from many other advantages with augmented reality and virtual try-on features!
Virtual Try-On offers numerous benefits to your business in terms of customer experience and user loyalty. Report by research company Gartner, it was foreseen that by 2020, 100 million consumers would be shopping with AR in shops and e-commerce. 2021 Global Deloitte Digital report validated this.
It is possible to benefit from augmented reality not only in e-commerce but also in physical stores. For example, your customers may not find every model they are looking for in stock. You can offer in-store AR filters to experience all SKUs live, just like trying them on.Thus, your potential buyers will have access to all your products via QReal’s AR technology, instead of leaving the shop when they fail to find what they were looking for.
Moreover, the trial phase with Virtual Try-On is completed in a more hygienic environment, taking into account the current state of consumer hesitancy.
If you still have reservations about using AR in your physical or digital store, it would be helpful to skim through the research made on this subject. A large part of consumers prefers to use augmented reality in their purchasing journey and secure themselves. According to the data in the 2021 Global Deloitte Digital report, 56% of shoppers state that AR gives them more confidence in product quality.
According to a NielsenIQ analysis, nearly half of the surveyed population indicated they preferred to use AR technology to evaluate products and have a risk-free "try before you buy" experience. Three-quarters of these consumers said they were ready to pay more for a product that can promise all the transparency provided by AR.
This data confirms that consumers are ready to integrate AR into their shopping experience. So, is your physical or digital store prepared for the virtual try-on world?
You cantake a quick step into this new trend with QReal's 3D / AR models that can be easily integrated to yourwebsite or start with virtual try-on AR filters that userscan quickly experience on theirmobile phones.
With the lifelike models created by our experienced team, you can easily publish your new shoe series in a 3D or Augmented Reality environment. Moreover, our customer-focused team will support you at every step of the AR journey. Contact us to start increasing your income right away!
Links: Gartner:https://www.gartner.com/en/newsroom/press-releases/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme
Deloitte Digital:https://downloads.ctfassets.net/inb32lme5009/hSj5P9vzaox79vlTqXZfj/d6094404212f1327e8b7d69535337941/Snap_Consumer_AR_Research_GlobalReport.pdf
NielsenIQ :https://nielseniq.com/global/en/insights/analysis/2019/augmented-retail-the-new-consumer-reality-2/
https://arinsider.co/2020/06/29/does-ar-really-reduce-ecommerce-returns/
AR Insider: https://arinsider.co/2020/06/29/does-ar-really-reduce-ecommerce-returns/