Adidas

Explore Adidas Sneakers on Snapchat with QReal's Unique AR Technology

QReal's expert AR designers have once again set the bar high with the launch of the Adidas Originals Snapchat lens, a groundbreaking augmented reality experience for the fashion-forward and tech-savvy shoe enthusiasts. This unique AR feature brings Adidas's iconic footwear to your digital doorstep, offering a cutting-edge way to try on and explore sneakers like never before.

Upon launching the Adidas Originals lens, users are greeted with four stylish Adidas shoes: the classic "Samba," vibrant "Gazelle Yellow," chic "Spezial," and the eye-catching "Gazelle Pink." Each model appears in stunning 3D, allowing users to inspect every angle with a simple swipe, as they rotate the shoes 360 degrees on the screen.

For a more lifelike experience, users can switch to the rear camera. As they point their phone towards their feet, the chosen sneaker overlays digitally onto their real-world environment, mimicking exactly how the shoe would look on their feet. This not only ensures the perfect style fit but also enhances shopping confidence.

The Adidas Originals AR lens by QReal revolutionizes the way we interact with fashion, blending physical and digital realms to provide an immersive shopping experience. Whether you’re updating your style from home or on the go, Adidas and QReal invite you to try on the future of footwear.