McDonald's

Find Your Summer Treat with McDonald's AR Snapchat Lens

Discover a delightful way to beat the summer heat with McDonald's latest Snapchat Lens, "Find Your Summer Treat Style," created in collaboration with QReal's expert AR designers. As the world's largest fast-food restaurant chain, McDonald's serves over 69 million customers daily in more than 40,000 outlets across 100 countries, this innovative augmented reality experience is set to redefine customer engagement.

With this Snapchat Lens, McDonald's invites users to explore their ice cream preferences through a series of fun and interactive questions. The lens then offers personalized ice cream suggestions based on the user's responses. This engaging social media campaign not only connects with consumers on a personal level but also encourages users to share their results on their social media accounts, amplifying McDonald's presence online.

The "Find Your Summer Treat Style" lens leverages the power of augmented reality to create a memorable and shareable experience. By participating, users can enjoy a unique interaction with the brand, making it a perfect example of how companies can move their products into the digital environment effectively. This campaign showcases the potential of Snapchat Lenses in driving brand interaction and enhancing customer experience.

Get ready to find your perfect summer treat style and share the fun with friends, all while enjoying the innovative use of AR technology by McDonald's and QReal.

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