Nissan launched one of the first 3D Google Swirl ad units for their new Qashqai. They came to QReal, as a partner of Google’s 3D content creation team, to create this new type of programmatic ad. Using the immersive display, Nissan presented a 3D model of their car on the road showcasing the ProPilot Technology. This ad unit achieved an 8X higher user engagement over comparable rich media.