When SPY Optic launched HAPPY BOOST (an incredible lens that offers 30% color enhancement beyond the naked eye),they asked QReal to create an AR experience that showed how this new technology could bring the world to (colorful) life. Spy Optic was looking to increase dwell time, the amount of time users were spending within their AR experience, and QReal delivered. On average, the dwell time for this experience is 60.5 seconds. While there aren't standard benchmarks for AR dwell time, the average TikTok video is viewed for 3 seconds.