Starbucks

Starbucks Unveils New Products with AR Lens

Starbucks has tapped into the expertise of QReal's visionary AR designers, through a partnership facilitated by Snapchat and stirred up the beverage scene with a digital experience. This collaboration brings to life the vibrant launch of the new Pink Drink and Paradise Drink, immersing users in a captivating AR experience. This immersive AR journey, aptly named "Pink Drink," transports Starbucks enthusiasts into a whimsical world of pink utopias and tropical delights, blending the physical and digital realms to introduce their latest concoctions in a refreshingly interactive manner.

Upon engaging with the lens, users are welcomed with a captivating display: "Introducing new Starbucks pink drink & paradise drink," set against a backdrop of palm trees and floating pink strawberries. The experience becomes even more magical when users, prompted by "Raise your hand take a sip," see a Starbucks bottle realistically come to their hand for a virtual taste. This gesture not only highlights the innovative use of AR technology but also encourages playful interaction with the brand's new offerings.

The adventure continues as users are invited to flip their cameras to explore the pink paradise portal which leads them to a door that opens into a game-like quest. Here, the directive "Explore Pink and Paradise world and tap to collect highlighted icons” sets users on a mission to gather virtual items such as palm leaves, flamingos, coconuts, pineapples, and strawberries. This scavenger hunt culminates in a spectacular fireworks display, revealing Starbucks' new Strawberry Açai and Pineapple Passionfruit products, complete with a celebratory banner.

This AR lens exemplifies how brands can leverage Snapchat's platform and AR technology to create memorable, engaging experiences that go beyond traditional advertising, encouraging direct interaction with products. Starbucks' "Pink Drink" lens is a testament to the power of AR in marketing, offering a fun, immersive way for consumers to discover and interact with new products. By combining the allure of new flavors with the excitement of AR exploration, Starbucks sets a new standard for product launches, inviting users to not just see but experience their innovations in a dynamic, engaging environment.

As brands continue to navigate the digital landscape, Starbucks and QReal's collaboration shines as a beacon of creativity and engagement, demonstrating the endless possibilities of AR in connecting with consumers and enriching their digital experiences.

Interested in elevating your brand's digital strategy with AR? Discover how QReal can bring your products to life in the digital space, captivating your audience with unforgettable interactive experiences.